72 Sold Review 2026: Real Complaints From Florida Sellers
72 Sold is a real estate sales program marketed heavily on TV and digital channels, promising home sales in 72 hours. Founded by Greg Hague in Arizona, the program has expanded to Florida through franchise brokerages. The key fact most sellers miss: 72 Sold is NOT a flat fee or discount service — it charges a full 3% listing commission. The '72 hour' claim refers to the time the home is on the market before offers are reviewed, not the full closing timeline. Florida sellers who've tried the program report mixed results, with many disappointed that sale timelines and prices didn't match the marketing.
72 Sold Pricing in Florida
| Plan | Listing Fee | Closing Fee | Total on $400K | What's Included |
|---|---|---|---|---|
| 72 Sold Standard | 3% of sale price | None | $12,000 on $400K | Full-service listing under 72 Sold methodology |
72 Sold's marketing is more impressive than its results for many Florida sellers. The program has a structured, methodical approach that suits some sellers — but it comes with full traditional commission, which means you're paying $12,000+ to list a $400,000 home. When sellers discover the '72 hours' claim refers to a marketing window rather than a guaranteed sale speed, and that results vary heavily by local franchise, many feel the promise exceeded the delivery. For Florida sellers focused on maximizing net proceeds, flat fee MLS at $99 provides equivalent MLS exposure for $11,901 less on the listing side alone.
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