Redfin Florida Review 2026: The 2% Fee
This Redfin Florida review starts with the number, because the number is the thing Redfin is least direct about. Their commission disclaimer lists the listing fee market by market, and all 87 rows read the same: 2.0%. Concierge is 3.0%. The 1% you see in the advertising is conditional. You pay the full 2.0% at closing, and Redfin posts you the difference afterwards, but only if you also buy a home through them within 365 days. Miss that window and the rebate never arrives. There is a second clause worth knowing: if your buyer turns up without an agent, the listing fee goes up by a further 1% of the sale price.
Redfin pricing in Florida
| Plan | Listing Fee | Closing Fee | Total on $400K | What's Included |
|---|---|---|---|---|
| Redfin listing agent | 2.0% | None | $8,000 | Subject to a market minimum: Orlando $3,500, Jacksonville $4,000, Tampa, Fort Myers and the Panhandle $4,500, Palm Beach $5,000, Miami $5,500. |
| Redfin Concierge | 3.0% | None | $12,000 | Adds staging and improvement work. Not eligible for the 1% rate at all. |
| If you also buy with Redfin | 2.0%, then a rebate | None | $4,000 in the end | You still pay 2.0% at closing. The cheque for the difference comes after your purchase closes, within 365 days. |
| If the buyer has no agent | 2.0% plus 1.0% | None | $12,000 | Their disclaimer states the listing fee rises by a further 1% of sale price. |
Redfin is a legitimate brokerage and the comparison with flat fee MLS is not really a fair fight, because they are selling different things. They assign a licensed agent who takes the photos, runs the showings and argues the contract. A flat fee listing puts your house on the same MLS and leaves all of that to you. Both are valid. They just cost very different amounts.
The criticism that sticks is about how the price is presented. Their marketing leads with 1%. The disclaimer says 2.0% in all 87 markets, and the 1% is a rebate you earn only by buying your next home through Redfin inside 365 days. For a seller leaving Florida, or renting for a year, or using a different agent to buy, that rebate is unreachable. The real price is 2.0%, and a seller who budgeted on the headline will be out by thousands.
Then there are the floors. Every Florida market sets a minimum: $3,500 in Orlando, $5,500 in Miami. On a $200,000 Miami condo the minimum works out at 2.75%, not 2.0%, so the cheaper your house the worse the rate. And if your buyer shows up without an agent, which the 2024 rule changes have made more common, the fee rises by another full percent.
Credit where it is due: Redfin publishes the whole schedule, market by market, which almost nobody else in this comparison does. The information is all there, in a disclaimer page you have to go looking for. The problem is the gap between that page and the number on the billboard.
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