Redfin Florida Review 2026: 1.5% Agent — NOT Flat Fee MLS
Redfin is one of the most recognized discount real estate brokerages in the country, operating in all major Florida markets including Miami, Tampa, Orlando, Jacksonville, and Palm Beach. They charge a 1.5% listing commission (minimum $3,500), which is significantly less than a traditional 3% agent — but dramatically more than flat fee MLS at $99. Redfin agents are salaried employees who handle showings, open houses, and negotiations. Their technology platform is excellent, and their market data tools are among the best in the industry. The core question for Florida sellers is whether the full-service agent layer at 1.5% is worth $5,900+ more than flat fee MLS.
Redfin Pricing in Florida
| Plan | Listing Fee | Closing Fee | Total on $400K | What's Included |
|---|---|---|---|---|
| Redfin Listing Agent | 1.5% (min $3,500) | None | $6,000 on $400K | Full-service salaried agent: photos, MLS, showings, negotiations, open houses |
Redfin is a genuinely good discount agent service for Florida sellers who want full-service representation at a reduced commission. Their technology is excellent, their agents are licensed professionals, and their Florida market presence is strong. The fundamental issue is the comparison to flat fee MLS: Redfin's 1.5% on a $400K home costs $6,000 vs. $99 for the same MLS listing. Sellers who need agent support may find Redfin's $6,000 reasonable compared to a traditional agent at $12,000. But for self-directed Florida sellers comfortable managing showings and negotiations, the $5,901 gap between Redfin and flat fee MLS is hard to justify.
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