Flat Fee MLS vs. Redfin Florida: Save $5,900 on Your Home Sale
Redfin and flat fee MLS both put your home on the same Florida MLS and all major buyer portals. The difference is cost and service level: Redfin charges 1.5% with a salaried agent managing your sale; flat fee MLS charges $99 with you managing your own sale. On a $400,000 Florida home, that's $6,000 vs. $99. Both result in the same MLS listing visible to all buyer agents, on Zillow, Realtor.com, and Redfin.com.
side-by-side pricing comparison
* Closing fees calculated on a $400,000 home sale.
| Plan | Listing Fee | Closing Fee | Total on $400K | What's Included |
|---|---|---|---|---|
| Redfin 1.5% | 1.5% (min $3,500) | None | $6,000 on $400K | Full-service salaried agent: showings, negotiation, open houses, closing support |
| Flat Fee MLS Basic | $99 | None | $99 | MLS listing, FL disclosures, 24-hr activation — seller manages showings and negotiations |
| Flat Fee MLS Full-Service | $495 | 1% | $4,495 on $400K | MLS listing + FL licensed broker manages negotiations, contract, and closing |
Redfin vs. flat fee MLS is ultimately a question of what you're paying for. Both list on the same Florida MLS. Both appear on Zillow, Realtor.com, and Redfin.com. The $5,901 difference on a $400K home buys you Redfin's agent handling showings, negotiating offers, and guiding you through closing. For self-directed sellers in active Florida markets with well-priced homes, that agent layer isn't necessary — and $5,901 is a lot to pay for convenience. For sellers who want broker support without full 3% commission, flat fee MLS Full-Service ($495 + 1%) typically costs less than Redfin on homes under $450,000 while delivering comparable professional support.
Flat Fee MLS vs. Redfin — common questions
Get the same MLS exposure for less.
Licensed FL broker. All 6+ Florida MLS boards. Live in 24 hours. Basic and Premium: zero closing fees.