Houzeo Review 2026: Strong Tech, But Closing Fees Are Expensive
Houzeo is a technology-forward flat fee MLS platform that's become one of the most-advertised services in Florida. Their mobile app, AI pricing tools, and automated showing management are genuinely impressive. However, the headline $99 price only applies to their limited Bronze plan — the plans most Florida sellers actually use (Silver, Gold, Platinum) charge 0.5%–1.25% at closing, making Houzeo expensive on a $400K home.
Houzeo Pricing in Florida
| Plan | Listing Fee | Closing Fee | Total on $400K | What's Included |
|---|---|---|---|---|
| Bronze | $99 | None | $99 | Very limited — mainly for land/lots. No negotiation support. |
| Silver | $249 | 0.5% | $2,249 | Most popular plan. Includes phone support and more photos. |
| Gold | $349 | 1.0% | $4,349 | Includes comparative market analysis tool. |
| Platinum | $399 | 1.25% | $5,399 | Includes attorney-reviewed contracts and full support. |
Houzeo earns high marks for technology and convenience but falls short on the core promise of saving money. If you're selling in Florida and want to minimize commission costs, the closing fees on Houzeo's popular tiers make it a poor choice compared to services that are truly flat fee. Sellers who value automation and a mobile-first experience may find the extra cost worthwhile, but for most sellers, the math doesn't add up.
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