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PRICING

How to Determine Home Value Before You List

Work from what comparable homes actually closed for, adjust for the differences, and ignore what anybody is asking. That is the whole method. This page covers how to determine home value that way, where the online estimates go wrong, and the Florida-specific factors that move a number more than owners expect.

How to determine home value in four steps

Find three to six homes near you that sold in the last six months and are genuinely similar. Work out the price each one closed at, not what it was listed at. Adjust for the differences between those houses and yours. Then take the range you end up with and decide where in it your house sits. Everything else on this page is detail on those four steps. The hard part is the adjusting. The common failure is step two, because asking prices are easy to find and closed prices take a little digging.

How to determine home value from closed prices alone

An asking price is a hope, and roughly a third of listings eventually sell for less than their first one. A closed price is a fact: somebody paid it, a lender lent against it and an appraiser signed off. Pricing against a neighbour who is asking too much is the single most reliable way to spend a fortnight on the market and learn nothing. Look at what came off the market by selling. Then check whether it got there via a price reduction, because a house that closed at $390,000 after starting at $425,000 is telling you two things rather than one.

What makes a comparable actually comparable

Same area, ideally the same few streets rather than the same city. Similar size, within about ten per cent of your square footage. Similar age and construction. Same number of bedrooms, because that is a search filter rather than a preference. Same broad condition. A sale two streets away last month is better evidence than one next door three years ago. And a bigger house in a better pocket is not a comparable at all, however close it stands.

How to determine home value by adjusting for differences

Take each comparable and ask what it has that you do not, then subtract, and what you have that it does not, then add. A pool, a garage, an extra bathroom, a renovated kitchen, a newer roof, a water view. You are not pricing those at what they cost to build. You are pricing them at what a buyer pays for them in your market, which is usually a good deal less. Keep the adjustments few and large rather than many and small. Three adjustments of ten thousand are more defensible than fifteen of two, and an appraiser will work the same way.

How to determine home value without price per foot

It is a useful sanity check and a terrible pricing method. The figure varies with size in the wrong direction, because smaller homes carry a higher price per foot than larger ones in the same street. It also ignores layout, condition and everything outside the walls. Multiplying your square footage by the neighbourhood average will put you well out on an unusual house. Use it to notice that a number looks wrong. Do not use it to produce the number in the first place.

How to determine home value when an estimate disagrees

Running a model over public records and recent sales, with no knowledge of the inside of your house. They do not know the kitchen was redone or that the roof is nineteen years old. The companies publish their own accuracy figures and the error band is wide, especially on unusual properties and in thin markets. Treat an online estimate as one data point with no judgement behind it. It is a starting point for a conversation rather than a valuation, and the gap between those two is where sellers get into trouble.

The Florida factors that move the number

Roof age, above almost anything else, because it decides whether a buyer can insure the house and therefore whether a financed buyer can buy it at all. Then the current insurance premium. Flood zone. Association dues, which come straight off what a buyer can borrow. Impact windows. A water view, and whether it is a canal, a lake or open water, because those are three different numbers. Elsewhere these are features. In Florida several of them are financing conditions, which is a different thing: a feature changes the price, and a condition changes whether a sale can happen.

How to determine home value when nothing is comparable

Widen the geography before you widen the time window, because a similar house twenty miles away last month tells you more than a different one next door two years ago. On genuinely unusual property, work from the land and add the improvements at a depreciated figure. Acreage, waterfront and heavily renovated homes all behave this way. If you are still guessing after that, a paid appraisal costs a few hundred dollars and removes the guess. On an unusual property that is money well spent, because the alternative is finding out in week four.

Price to a search filter, not to a round number

Buyers set a maximum in a portal and never see anything above it. A house at $505,000 is invisible to everybody who typed half a million, and the five thousand is not worth that. The same applies at $355,000 against $350,000. So once you have a value, look at where the nearest filter boundary sits and decide deliberately whether to be under it. This is the cheapest adjustment on this page and the one most often skipped.

What priced to sell actually means

It is an estate agent phrase and it has a real meaning underneath the salesmanship. A property priced to sell is set at or slightly below what the closed comparables support, deliberately, to get it under contract quickly rather than to leave negotiating room. Buyers read the phrase as a hint that the seller is motivated, which is usually accurate. Used honestly it describes the strategy on this page. Used on a listing that has already sat for two months at a higher number, it describes a reduction and everybody can see the price history.

What days on market tells you

Check the median for homes near you that actually closed, not the average of what is sitting unsold, because unsold listings are mostly mispriced ones and they drag the figure. If comparable homes are going under contract in a fortnight and yours has had no offers in five weeks, the market has already given you its answer about the price. Rising inventory argues for pricing keenly. Falling inventory argues the other way.

Why the first fortnight decides this

A new listing appears once in every saved search that matches it, and that is when agents with active buyers look hardest. A number close to the market captures that attention. Set it high to leave negotiating room and you spend the attention instead. The reduction that follows in week six reaches a far smaller audience, and buyers who watched the first figure sit will often wait to see whether a second cut is coming. So the pricing decision is effectively made once.

Checking your answer against an appraiser

An appraiser works from closed sales adjusted for differences, which is exactly the method above. That is not a coincidence, and it is the reason this matters beyond the listing. A house priced off closed comparables rarely has an appraisal problem. A house priced off asking prices frequently does, and it surfaces in week four with a buyer, a lender and a contract already in place. Doing this properly at the start removes a risk you would otherwise meet later.

Pricing: common questions

How do I determine my home value for free?

Look up what three to six genuinely similar homes near you closed for in the last six months, then adjust for the differences between them and your house. County records and MLS sold data both show closed prices. Online estimates are a starting point, not an answer.

Are online home value estimates accurate?

They are models run over public records with no knowledge of your interior, so they miss renovations, condition and roof age. The published error bands are wide, and wider on unusual homes and in thin markets. Use one as a single data point.

Should I use price per square foot to price my house?

Only as a sanity check. The figure runs higher on smaller homes than larger ones in the same street and ignores layout, condition and the lot. Multiplying your square footage by a neighbourhood average misprices anything unusual.

Do I need an appraisal before listing?

Usually not, if you can find good closed comparables. On acreage, waterfront or a heavily renovated house where nothing is comparable, a paid appraisal costs a few hundred dollars and replaces a guess you would otherwise carry into the listing.

What raises home value most in Florida?

A newer roof, because it decides insurability and therefore whether a financed buyer can purchase at all. Then a lower insurance premium, impact windows, and a water view. Association dues work the other way, reducing what a buyer can borrow.

More on selling by owner

FSBO Florida: How to Sell a House By Owner →Who Pays for Appraisal Fees When Selling a House? →Home Selling Tips That Actually Change the Outcome →The Real Cost to Sell Home by Owner in Florida →House Not Selling? Work Through These in Order →List for $99 →
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