Head-to-Head Comparison

Houzeo vs. List With Freedom (2026): Honest Comparison for Florida Sellers

Florida sellers often compare Houzeo and List With Freedom as two of the most-marketed flat fee MLS services. Both have merit — but both also have closing fees on their most popular plans that dramatically change the real cost. This comparison breaks down what you actually pay with each service on a real Florida home sale.

Our Verdict: Both Houzeo and List With Freedom charge closing fees on every plan that matters. On a $400K Florida home that is $1,195–$5,499 all in, against $99 with zero closing fees at Flat Fee MLS Sells. Pricing verified 10 October 2026.
Updated May 2026 · By Flat Fee MLS Sells · FL Brokerage License #CQ1049856 ↗ · Disclosure: Flat Fee MLS Sells is our own service. This review reflects our analysis of publicly available information.
Pricing Breakdown

side-by-side pricing comparison

* Closing fees calculated on a $400,000 home sale.

PlanListing FeeClosing FeeTotal on $400KWhat's Included
Houzeo Bronze$399None$399No closing fee, but limited — mainly land and lots
Houzeo Silver$4490.5% (min $999)$2,449 on $400KThe plan most Houzeo sellers use
List With Freedom Gold$890.5%$2,089 on $400KCheapest entry, but every LWF tier carries a closing fee
List With Freedom Platinum$1950.25%$1,195 on $400KLower percentage than Gold despite costing more upfront
List With Freedom Platinum Plus$3950.25%$1,395 on $400K12 months, maximum photos, transaction coordinator
Flat Fee MLS Sells Basic$99None$99No closing fee — same MLS exposure as both competitors
Flat Fee MLS Sells Premium$295None$295No closing fee — full-featured, nothing owed at closing
PROS
+Houzeo: excellent mobile app and showing management tech
+Houzeo: AI-assisted pricing tools
+List With Freedom: Florida-based company with local broker relationships
+List With Freedom: Platinum tier ($395) has no closing fee
+Both: cover major Florida MLS boards
+Both: established track records
CONS
-Houzeo: closing fees of 0.5%–1.25% on popular tiers
-List With Freedom: closing fees of 0.25%–0.5% on popular tiers
-Both: most sellers pay significantly more than advertised base price
-Both: cheaper alternatives exist with zero closing fees
Bottom Line

Houzeo and List With Freedom are both legitimate flat fee MLS services that have earned their market positions. But when you look past their advertised prices, both carry significant closing fees on the plans most sellers actually use. The 'Houzeo vs. List With Freedom' debate often misses the bigger question: why choose either when you can get the same MLS exposure with zero closing fees? Flat Fee MLS Sells charges $99 for Basic — the same price as Houzeo Bronze with substantially more features — and $295 for Premium with no closing fee. For Florida sellers comparing these two services, there's a third option that beats both on total cost.

Frequently Asked Questions

Houzeo vs. List With Freedom — common questions

List With Freedom, on every comparable plan. Their Platinum is $195 + 0.25% = $1,195 on a $400K sale, against Houzeo Silver at $449 + 0.5% = $2,449. Houzeo is also the only one of the two with a $999 minimum commission at closing. Both cost far more than Flat Fee MLS Sells Basic at $99 with nothing owed at closing.
Only Houzeo, and only on Bronze at $399 — which is limited in practice to land and lots. Every List With Freedom tier charges a closing fee of 0.25% or 0.5%, including their $395 Platinum Plus. Checked against both pricing pages on 10 October 2026.
For Florida sellers focused on value, Flat Fee MLS Sells Basic ($99, no closing fee) puts the same listing on the same MLS as Houzeo Silver ($2,449 all in) or LWF Platinum ($1,195 all in). Zero closing fees means the price you see is the price you pay.
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