FLAT FEE MLS · OLD NAPLES · NAPLES, FL

Sell Your Home in Old Naples,
Naples, FL for $99

List your Old Naples home on the SW Florida MLS for $99. Reach every buyer agent in Naples and save up to $25,401 vs. a traditional 3% listing agent.

TYPICAL PRICE RANGE$1M – $25M+HOUSING TYPEHistoric beach cottages, Mediterranean estates, single-family luxury
List My Old Naples Home — $99View Naples MLS Page →
NEIGHBORHOOD
Old Naples
CITY
Naples
MLS BOARD
SW Florida MLS
AVG DAYS ON MARKET
55 days
TRADITIONAL 3% FEE
$25,500
FLAT FEE COST
$99
ABOUT OLD NAPLES

Old Naples Real Estate Overview

Old Naples is the most coveted residential address on Florida's Gulf Coast — a historic beachfront neighborhood of cottages, Mediterranean estates, and newly constructed ultra-luxury homes within walking distance of the famous Naples Pier, Third Street South's restaurants and boutiques, and Fifth Avenue South's white-tablecloth dining scene. The combination of walkable luxury, direct beach access, and limited supply on some of the highest-demand land in the US keeps Old Naples values among the highest in the state. Cash buyers represent over 60% of all transactions.

OLD NAPLES HIGHLIGHTS
Third Street South & Fifth Avenue South dining
Naples Pier beach access
Walking to the beach
Most expensive residential ZIP in SW Florida
NAPLES MARKET CONTEXT

Naples Real Estate Market

Naples is among the wealthiest markets in the US by per capita income and consistently ranks in the top 10 for luxury home sales volume. Collier County attracted significant inbound wealth from the Northeast and Midwest following 2020, and prices have risen sharply in Old Naples, Park Shore, and Pelican Bay. The median home price of $850,000 means that on a typical Naples home, a traditional 3% listing agent charges over $25,000. Flat fee MLS on SW Florida MLS delivers identical buyer agent exposure for $99 — one of the largest dollar-value savings in any Florida market.

MEDIAN SALE PRICE
$850,000
LOCAL MLS BOARD
SW Florida MLS
AVG DAYS ON MARKET
55 days
CASH BUYER SHARE
38%
COMMISSION SAVINGS

What You Keep Selling in Old Naples

On a $850,000 Naples home — the flat fee math is simple.

TRADITIONAL 3% AGENT
$25,500
listing commission on $850,000
FLAT FEE MLS SELLS
$99
total listing fee, $0 at closing
YOU SAVE UP TO
$25,401
on your Old Naples home sale
Get Listed for $99 →
FAQ

Selling in Old Naples — Common Questions

What MLS covers Old Naples in Naples?
Homes in Old Naples are listed on the SW Florida MLS — the database used by all licensed buyer agents searching for properties in Naples and Collier County. When you list with Flat Fee MLS Sells, your Old Naples listing goes live on the SW Florida MLS within 24–48 hours.
How much does it cost to sell a home in Old Naples?
Our flat fee listing is $99. On a typical Naples home at $850,000, a traditional 3% listing agent would cost $25,500. With flat fee MLS, you keep that difference — up to $25,401 in saved commission.
Will buyer agents still show my Old Naples home?
Yes. Buyer agents are compensated by the buyer-side commission, which you offer separately and disclose in the SW Florida MLS listing. Buyer agents have the same financial incentive to show your home whether you used a flat fee or full-service listing broker.
What types of homes are in Old Naples?
Old Naples features historic beach cottages, mediterranean estates, single-family luxury. Typical prices range from $1M – $25M+. The SW Florida MLS listing reaches all buyer agents actively working in Naples, Collier County, and the broader Florida market.
How quickly can I list my Old Naples home?
Most sellers are live on the SW Florida MLS within 24–48 hours of submitting their listing paperwork and photos. Your listing then auto-syndicates to Zillow, Realtor.com, Redfin, and 100+ buyer portals within a few hours of going live.
EXPLORE MORE

More Naples Resources

Naples Flat Fee MLS Page →Collier County MLS Guide →ZIP 34102 Page →Get Listed for $99 →
Listed by Licensed Florida Broker · Pure Equity Realty · Verify FL License #BK3276618 ↗Learn about our flat fee MLS listing Florida service →
CallList My Home — $99