Sell an As-Is Home in Naples, FL
for $99 — Full MLS Exposure
Selling as-is in Florida means no repairs — but you still need MLS exposure to reach cash buyers, investors, and renovation-ready owner-occupants. Our $99 flat fee MLS listing puts your as-is home in front of every buyer type, without a 3% listing commission.
As-Is Home Market in Naples, FL
Naples is among the wealthiest markets in the US by per capita income and consistently ranks in the top 10 for luxury home sales volume. Collier County attracted significant inbound wealth from the Northeast and Midwest following 2020, and prices have risen sharply in Old Naples, Park Shore, and Pelican Bay. The median home price of $850,000 means that on a typical Naples home, a traditional 3% listing agent charges over $25,000. Flat fee MLS on SW Florida MLS delivers identical buyer agent exposure for $99 — one of the largest dollar-value savings in any Florida market.
Key Considerations for Selling an As-Is Home in Naples
Disclosure Still Required
As-is doesn't waive disclosure. Florida's Johnson v. Davis standard requires sellers to disclose all known material defects that aren't readily observable and materially affect value. Disclose everything — roof, mold, flooding history, structural issues.
Inspection Period Still Applies
Buyers using the FAR/BAR As-Is contract have a 10-day inspection period during which they can cancel for any reason. 'As-is' means no repair obligation, not a no-inspection sale.
Price to the Buyer's Math
Cash investors use the 70% rule: they offer 70% of ARV minus estimated repair costs. Know your ARV and repair estimates before pricing. Setting the price just above investor math attracts both investors AND retail buyers who want a project.
Get Repair Estimates Upfront
Having licensed contractor estimates for major items (roof, AC, electrical, plumbing) builds buyer confidence and reduces the post-inspection price renegotiation that derails as-is sales.
MLS Still Outperforms Off-Market
Even distressed properties sell for more with MLS exposure. 'We Buy Houses' companies rely on sellers not knowing their market value. MLS listing generates competitive offers from multiple buyer types — including retail buyers who may outbid investors.
Cash Buyer Pool Depth
Florida's cash buyer market is among the deepest in the country — particularly in South Florida, Tampa Bay, and Central Florida. Your MLS listing reaches all cash investors, iBuyers, and wholesalers who search MLS for as-is opportunities.
What You Keep Selling an As-Is Home in Naples
Based on an estimated $663,000 as-is home in Naples.